Jump to content

In-Game Advertising

BRAND EXPERIENCES FOR EVERY MOMENT

We create user-initiated in-game advertising experiences that allow brands to reward 249M+ players at key moments of gameplay to drive reach, frequency and engagement.

DOWNLOAD AD SPECS

In this section

In-Game Advertising

Seamlessly Integrated into Every Moment

Our fans are immersed in our worlds. They are passionate, highly engaged and their interactions go beyond a casual check-in. Our ad products are built with this in mind. We partner closely with our game studios to ensure ads are seamlessly integrated within the game experience.

REWARDED VIDEO

Our 100% brand safe in-game rewarded video campaigns drive superior impact across the entire purchase funnel. The non-intrusive nature of the ads, combined with desirable player rewards, yields powerful results for brands.

  • 96%

    Completion Rate

  • 99%

    Viewability

Interactive End Cards

Interactive end cards add an additional layer of brand engagement to our rewarded video ads, giving users the opportunity to interact directly with brand content without leaving the platform.

  • 6.2x

    Higher clickthrough rate when added to rewarded video

The ROI of In-Game Ads

The numbers speak for themselves

  • 93%

    Of our players like being rewarded by our ads

  • 71%

    Of our fans engage with rewarded videos regularly

  • 2.1X

    Higher message association versus other premium mobile publishers

SUCCESS STORIES

See how we’ve helped our clients find success.

VIEW ALL CASE STUDIES

In-game
Advertising

Players Go All in for Pringles

Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 interactive end card on its mobile ad platform, providing real value during key moments of gameplay.

+
94
%
video completion rate
+
98
%
viewability

View Case Study

In-game
Advertising

Driving Product Awareness

Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.

+
15
%
increase in ad recall
+
4
%
increase in awareness

View Case Study