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Activision Blizzard Media
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Caso di studio
Driving Brand Impact for Ben & Jerry’s Ice Cream Delivery Service
Unilever partnered with Activision Blizzard Media to drive brand impact for Ben & Jerry’s delivery service. Through eye-catching Rewarded Video ads, Ben & Jerry's was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.
The Goal
Drive service awareness and consideration for Ben & Jerry’s ice cream delivery service.
- Campaign Dates: December 2021
- Creative Format: 6 and 10 Second Videos
- Market Measured: Germany
- Inventory: King Games
The Solution
The campaign featured strong branding and product placement, showcasing Ben & Jerry’s product range along with its logo. The ads employed a clear call-to-action to visit Ben & Jerry’s website and order ice cream delivery within the video creative itself. Additionally, an effective sound-off strategy via text callouts helped illustrate the messaging of the ads to viewers who may have had their volume down/off. As a result, Ben & Jerry’s saw a significant impact across all metrics.
The Results
Ben & Jerry's natively integrated Rewarded Video ads were highly successful, delivering viewability and completion rates that exceeded industry norms.
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98.5 %
Viewability (vs. 42.4% In-App Standard)
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97.3 %
Video Completion Rate (vs. 20.3% Industry Benchmark)
The Success
The campaign successfully drove significant uplift for Ben & Jerry’s across all metrics. Ad recall impact was highly effective, resulting in strong double-digit growth.
"We stepped into a new channel with the Activision Blizzard Media campaign and were able to reach a new relevant and highly engaged target audience within gaming. Our expectations were more than met and especially the double-digit growth in Ad Recall showed us that the campaign did drive awareness for Ben & Jerry’s delivery."
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