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Étude
Maximizing Brand Impact for Garnier Nutrisse Crème
L’Oréal utilized Activision Blizzard Media’s mobile platform to boost brand impact for Garnier Nutrisse Crème. Through 100% opt-in, user-initiated Rewarded Video ads, L’Oréal was able to reach and reward players at peak levels of engagement in a premium and brand-safe environment.
The Goal
Drive brand awareness and service awareness for Garnier Nutrisse.
- Campaign Dates: October - November 2021
- Creative Format: 6 and 15 Second Videos
- Market Measured: United Kingdom
- Inventory: King Games
The Solution
L’Oréal tapped into King’s female-skewed userbase to reach its target audience - women aged 25-54. The campaign featured Rewarded Videos that showcased the color range of Garnier Nutrisse Crème, as well as promoted users to visit their website to explore Garnier’s ‘Virtual Try On’ feature. The creative utilized prominent branding and a strong Call to Action. As a result, L’Oréal was able to drive high brand impact for Garnier Nutrisse Crème.
The Results
L’Oréal provided players with real value to progress their gameplay through high-quality, opt-in Rewarded Video ads. Consequently, the campaign considerably exceeded industry norms across both viewability and video completion rates.
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99.4 %
Viewability (vs. 42.4% In-App Standard)
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98.2 %
Video Completion Rate (vs. 20.3% Industry Benchmark)
The Success
The campaign was highly successful, driving a double-digit lift across all brand metrics. The strong lift in brand awareness was particularly notable considering the higher baseline for this metric.
"Activision Blizzard Media was integral in helping us achieve our objectives for Garnier Nutrisse. Their unique mobile platform gave us access to a desirable audience resulting in us exceeding our campaign brand metrics."
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