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Activision Blizzard Media
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RECHERCHE
Holiday Shopping Power-Up: Why Players Deserve a Spot on Your Brand’s Nice List
Players are redefining holiday spending
Holiday shopping behavior has evolved and today’s players are at the forefront. While brands brace for another competitive season, a valuable and often underutilized audience is already making moves. The gaming audience aren’t just playing more during the holidays—they’re shopping more, spending more, and doing it all with intentionality.
Our latest infographic highlights why gaming audiences deserve a central role in your holiday strategy.
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Pour commencer, faisons connaissance
LES DERNIERS CONTENUS ET ACTUALITÉS
Mobile Gaming: The Common Denominator Among All Game Players
In the increasingly diverse world of gaming, reaching unique, valuable audience segments offers a significant opportunity for brands and advertisers.
Why Multiplatform Players are More Receptive to Advertising
As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market.
IAB PlayFronts 2024 Recap
The IAB PlayFronts 2024 marked a significant milestone in the digital entertainment sphere, bringing together industry innovators to share insights and chart the future of interactive media for the third year in a row.
