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Holiday Shopping Power-Up: Why Players Deserve a Spot on Your Brand’s Nice List

June 26, 2025

Players are redefining holiday spending

Holiday shopping behavior has evolved and today’s players are at the forefront. While brands brace for another competitive season, a valuable and often underutilized audience is already making moves. The gaming audience aren’t just playing more during the holidays—they’re shopping more, spending more, and doing it all with intentionality.

Our latest infographic highlights why gaming audiences deserve a central role in your holiday strategy.

Holiday Shopping Infographic by Activision Blizzard Media

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Melinda Spence, Head of Global Advertising Insights, Activision Blizzard Media

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Antonio Miller, Research Manager of Advertising Insights, Activision Blizzard Media

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Rafforza il tuo brand con un advertising ad alte prestazioni.

Forti di un'esperienza pluridecennale e con un portfolio leggendario che include serie di videogiochi del calibro di Candy Crush™, Call of Duty® e World of Warcraft®, permettiamo ai brand di raggiungere centinaia di milioni di utenti attivi in tutto il mondo.

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abm@activision.com

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