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ESPORTS ADVERTISING

A GROWING, DYNAMIC NEW PLATFORM

The Call of Duty League and Overwatch League broadcasts enable our fans to enjoy the thrill of live match streams with the convenience and accessibility of video-on-demand content.

We provide unparalleled streaming quality to connect with millions of hard-to-reach viewers through our premium esports media.

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Esports Advertising

Tapping into passionate fans and brand enthusiasts

Access a huge audience of hard-to-reach, cord-cutting fans at critical, peak moments of engagement.

ESPORTS BY THE NUMBERS

Fans are
Male 18-34
70
%
200
%
More viewership during 2020 Call of Duty and Overwatch League playoffs than past seasons
45
%
Watch esports at least weekly
1
in
3
Say video games are their #1 hobby behind music, film, TV
Gen Z
75
%
Don’t have a paid TV provider
38
HRS
Weekly gaming across devices
Support
60
%
Say they support their sponsors’ brands by purchasing products
Sponsors

Native Live Broadcast Stitched Video

Seamless integration into matches

Native live broadcast ads allow your brand to be part of the action through seamless integration into livestream esports matches.

  • Non-skippable ads

    15- or 30-second ad formats, non-skippable videos appear during breaks between matches.

Programmatic Video Ads on Demand

Direct access to diehard fans

Our video ad offering presents an opportunity to reach highly sought after fans as they are catching up on the latest esports content.

  • Skippable ads

    5-second skippable ads play before or during a video.

  • Non-skippable ads

    15-second non-skippable ads grab attention before, during, or after watching a video.

  • Mobile bumpers

    6-second mobile-first bumper ads garner attention with short, simple messaging.

ESPORTS OPPORTUNITIES

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

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