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ESPORTS ADVERTISING

A GROWING, DYNAMIC NEW PLATFORM

The Call of Duty League and Overwatch League broadcasts enable our fans to enjoy the thrill of live match streams with the convenience and accessibility of video-on-demand content.

We provide unparalleled streaming quality to connect with millions of hard-to-reach viewers through our premium esports media.

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In this section

Esports Advertising

Tapping into passionate fans and brand enthusiasts

Access a huge audience of hard-to-reach, cord-cutting fans at critical, peak moments of engagement via powerful and effective esports ads.

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ESPORTS BY THE NUMBERS

Fans are
Male
65
%
Overwatch League and Call of Duty League esports
+
29
M
Fans added to the global esports audience in 2021
45
%
watch esports at least weekly
1
in
3
Say video games are their #1 hobby behind music, film, TV
Gen Z
75
%
Don’t have a paid TV provider
38
HRS
Weekly gaming across devices
Support
60
%
Say they support their sponsors’ brands by purchasing products
Sponsors
Call of Duty League play

Programmatic Video Ads

Direct access to diehard fans

Our programmatic video ad offering presents an opportunity to reach highly sought-after fans during commercial breaks and key moments in the live stream. As well as after the game when fans are catching up on the latest esports content.

  • Non-skippable video ads

    15-second non-skippable ads inserted into ad breaks in-between games during a live stream on YouTube. As well as after the tournament in On-Demand viewing.

  • Broadcast Integrated ads

    Integrated ads (also known as native ads) are video and display creative that is stitched into our live broadcast during key moments.

ESPORTS OPPORTUNITIES

  • Overwatch League
  • Call of Duty League
  • BlizzCon

SUCCESS STORIES

See how we’ve helped our clients find success.

View all case studies

Rewarded Media
Pringles logo

Players Go All in for Pringles

Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 rewarded rich media on its mobile ad platform, providing real value during key moments of gameplay.

94
%
video completion rate
98
%
viewability

View Case Study

Rewarded Media
SAP logo

Driving Product Awareness

Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.

+
15
%
increase in ad recall
+
4
%
increase in awareness

View Case Study

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

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