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Let's Start By Getting Connected
Our Audience
OUR PLAYERS.
YOUR AUDIENCE.
Who are gamers? Gamers are your friends, your neighbors, your parents, and even your favorite celebrities. They make up 3.32 billion people globally, yet the full spectrum of gamers remains largely unseen.
Mobile players
Thoroughly engaged. More delighted.
Our reward-based opt-in videos reach hundreds of millions every month in an award-winning, 100% brand-safe environment.
3.6
x
Higher message association than other digital publishers
4.3
x
Greater ad recall than other digital publishers
78
%
Of our players prefer in-game ads to be rewarded
76
%
Of our players prefer in-game ads to be optional
243
M
Players globally
66
%
Of King players in the U.S. play on multiple
platforms
platforms
40
%
Of King players identify as the main household earner
Games they enjoy
FEATURED RESEARCH
Insights to help you make meaningful connections with your consumers.
Website
The Many Ways We Play
How people choose to play tells us a lot about who they are in and outside the game. Learn about six player segments and how best to reach them in our latest research.
Website
New Research: The Real Social Connector
Gaming is an inherently social activity. It is an experience made for sharing, whether through multiplayer gameplay, watching others play, or discussing strategies, achievements, and opinions.
Podcast
The Engagement Game
This report charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved, from time of day engagement, generational influences, second screening, and ad avoidance.
Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision’s websites, products or services, you acknowledge this revised Privacy Policy.