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Candy Crush Tiffi

Our Audience

OUR PLAYERS.
YOUR AUDIENCE.

Who are gamers? Gamers are your friends, your neighbors, your parents, and even your favorite celebrities. They make up 2.96 billion people globally, yet the full spectrum of gamers remains largely unseen.

Our gamer audience breaks down into two main groups

Mobile players

Thoroughly engaged. More delighted.

Our reward-based opt-in videos reach hundreds of millions every month in an award-winning, 100% brand-safe environment.

Candy Crush mobile game and character Tiffi
10.8
x
Higher message association than other mobile publishers
6.5
x
Greater ad recall than other mobile publishers
93
%
Of players like being rewarded by our ads
83
%
Of players enjoyed the choice to opt-in and watch
Farm Heroes Saga Amelia The Pig
250
M
Players globally
83
%
Of U.S. King players play on multiple
platforms
36
%
Of King players identify as the main household earner

Games they enjoy

  • Candy Crush logo
  • Farm Heroes logo
  • Pet Rescue logo
  • Bubble Witch 3 logo

Esports Viewers

A new ad platform comes of age

These young, highly engaged, cord-cutting enthusiasts not only appreciate their teams but the sponsors and advertisers who support those teams.

Overwatch Hanzo
2
x
More viewership during Call of Duty and Overwatch League playoffs than past seasons
69
%
Of viewers do not have a cable TV subscription
60
%
Of Overwatch League fans say they are more likely to buy from a brand that supports their favorite team
Call of Duty Soldier

Where they watch

  • Overwatch League logo
  • Call of Duty League logo
  • BlizzCon League logo
Overwatch character
INSPIRE YOUR CAMPAIGN

We offer a variety of media options to choose from.

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

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Let's start with the basics...

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Step 2 of 2

Now, Tell us who you are and what you're interested in...

Spyro the Dragon

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WE’LL BE IN TOUCH!

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Overwatch Starcraft

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