Pubblicizza
con noi
Activision Blizzard Media
-
Tipi di annunci
-
-
Approfondimenti
-
Pubblicizza
con noi
-
-
Risorse
-
Pubblicizza
con noi
-
-
Pubblicizza
con noi
Caso di studio
Increasing Purchase Intent for Tesco During The Holidays
Tesco partnered with Activision Blizzard Media to amplify quality perception and incite purchase intent of their food products. Through choice-based ads, Tesco was able to effectively reach highly engaged and leaned-in players on Activision Blizzard Media’s premium and brand-safe platform.
The Goal
- Campaign Dates: November - December 2021
- Creative Format: 10 Second Videos and Interactive End Card
- Market Measured: United Kingdom
- Inventory: King Games
The Solution
Tesco’s holiday campaign featured strong, high-quality product placement throughout the Rewarded Video and utilized a sound-off strategy, incorporating captions where possible. Additionally, the Interactive End Card included a clear call to action, encouraging users to visit the Tesco website. Consequently, the campaign achieved its objective of increasing the quality perception and purchase intent of Tesco’s food products.
The Results
An effective holiday campaign resulted in viewability and video completion rates for Tesco that far exceeded the industry averages.
-
99 %
Viewability (vs. 42% In-App Standard)
-
98 %
Video Completion Rate (vs. 20% Industry Benchmark)
The Success
Tesco’s holiday campaign successfully drove significant impact across the board, with ad recall, in particular, seeing a strong double-digit lift.
"Our campaign with Activision Blizzard Media was integral in helping us achieve our objectives during the 2021 holiday season. The mobile platform allowed us to uniquely connect with a valuable audience and as a result, we saw significant lifts in our brand metrics."
Pubblicizza
con noi
Iniziamo dai contatti
Storie di successo
Scopri come abbiamo aiutato alcuni dei nostri clienti a raggiungere il successo.
12
M+
Partite ai minigiochi
100
K
Visitatori giornalieri del sito web
Multi-Format
Lifter Gloss Candy Drop: 100.000 visitatori giornalieri e milioni di partite
Maybelline ha collaborato con Activision Blizzard Media per lanciare un'attivazione innovativa per il suo Lifter Gloss.
+
1813
%
Aumento nel traffico web
6.6
%
Click-through rate
Multi-Format
40.000 campioni Prada richiesti in meno di un giorno
Prada Candy ha collaborato con Candy Crush Saga per dare vita a una giocosa integrazione del brand. Questa dolcissima collaborazione ha portato a risultati di alto livello.
